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12th Man AR filter

The <<Company>> ManCity partner AR filter is ready to go and publishing soon.

FAQ
The 12th Man

The Spark AR <<Company>> filter has passed review with Facebook Inc. and is ready for your social audience to enjoy.

How does the filter work?

The 12th Man AR filter for <<Company>> is available for Android and iOS devices using the Facebook or Instagram app.

When you open the filter from a link, or from a try it button, your camera will load the artwork.

Momentarily it will display in the top left 12th Man by <<Company>> and the animation will start.

The 12th Man displays the rear of a football card with the ManCity logo and flips around after a moment, to display the player card.

A detected face will display and allow the fan to position themselves in the scene wearing the ManCity shirt and be placed in the foreground.

Subtle lighting and patterns will appear as you move. Simulated arms matching your skin tone will be placed in the shirt.

Your Partner <<Company>> logo will display in the top right.

A tap of the screen will flip the card again. Opening the mouth during recording will increase the crowd audio. During recording you will not hear audio.

After recording you will hear Blue Moon playing with your recorded audio.

Fans can take photos, record video, and use both sides of the camera lens with the <<Company>> filter.

Note. The 12th Man filter uses background separation visual techniques and a limited amount of older or less powerful devices may not support this capability and be unable to display the filter.

Info for <<Company>>

You chose the following channels for publication: <<Channels>>

The <<Company>> filter will be published: <<Scheduled>> and at:

  • <<AR Facebook link>>

  • <<AR Instagram link>>

Note, the above links will be unavailable until the publication time.

<<Notes>>

FAQ

Instagram filters are available in the app for the <<Company>> profile under the triple stars tab. See the FAQ for an example.

Facebook AR filters are available to anyone with the link, but not visible on the Page unless you publish a Post with a video for example of the filter in use, and publish the link.

If you chose to publish Facebook AR Ads, these are in review status with Facebook, and we will notify you separately of them. We recommend you prepare your Ads Manager console where the AR Ad will appear available once approved. See the FAQ.

Tips

Promote the availability of your filter to your audience!

Post regular stories, and posts with the filter, tag fans and celebrate it’s use. Use the <<Company>> filter in reels, live chats and videos, hold challenges, your options are endless.

Support

If you need support, we’re here to help. Consult the FAQ or reach out via Zoom (CET 8-20) or leave us a message.

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